This week, the Canadian Association of Medical Radiation Technologists (CAMRT) and its provincial associations launched the second phase of their award-winning rebranding initiative, the Image of Care. The Image of Care campaign is intended to change the way medical radiation technologists (MRTs) are recognized throughout the medical profession as well as by the general population, and bring a face to this often misunderstood profession.
The second phase of the Image of Care campaign will be staged as follows:For information about CAMRT and its provincial member associations, visit www.camrt.ca .About CAMRT: Founded in 1942, the Canadian Association of Medical Radiation Technologists (CAMRT) is a federation of ten provincial associations who share a common membership of over 11,000. CAMRT is the national certifying body for radiological technologists, radiation therapists, nuclear medicine technologists and magnetic resonance technologists and, as such, provides the national entry to practice certification examinations. The CAMRT is also the national professional association that represents and promotes the MRT profession and is an active participant in the Canadian health system. It offers quality professional development programs, advocates on behalf of the MRT profession, publishes the Journal of Medical Imaging and Radiation Sciences, conducts an annual conference and develops and promotes statements of professional best practice.Contacts: Kate Slean, Communications Coordinator Canadian Association of Medical Radiation Technologists (CAMRT) www.camrt.ca 613-234-0012 ext 240 or 1-800-463-9729 ext 240 kslean@camrt.caFor more information about the Image of Care, visit www.imageofcare.ca .Earlier this month, it was announced that the Image of Care campaign was the recipient of a Canadian Society of Association Executives (CSAE) "Associations Make a Better Canada" award. This award, presented in the category of public education/information, recognizes organizations that have created and distributed valuable information to policymakers, regulators, or the news media that enhanced public understanding about the efficiency, quality and safety of products and services. The initiative likely strengthened consumer confidence in the marketplace and/or may have improved government and/or public support for your organization and its members. Acart Communications, an Ottawa based Advertising agency that specializes in social issues marketing provided strategic advice and developed the creative concepts for the campaign.
The Image of Care campaign was formally launched in June at the CAMRT Annual General Conference in Saskatoon. Since then, the initiative has continued gaining momentum with the adoption by CAMRT members, with posters beginning to appear in waiting hospitals and healthcare facilities from coast to coast.
Contacts: Kate Slean, Communications Coordinator Canadian Association of Medical Radiation Technologists (CAMRT) www.camrt.ca 613-234-0012 ext 240 or 1-800-463-9729 ext 240 kslean@camrt.ca
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